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Not an M&M... this email is more important.
Hey Reader, Clear communication is paramount to any relationship, and so I'd like to lay out my current thoughts/plans for the future of this email list.
TL;DR β 1. M&M is changing (+ what to expect) 2. My Primary focus for '24 is on my new company, ContentJuice β3. Encouraging words β β M&M is ChangingI sent out the first M&M email newsletter on August 1st, 2022, and promised to deliver a well-written, high value email every Monday morning. Since then, I've written and delivered 67 entry's and grew from an email list of 0 people, to 212 people. I'm so grateful to have you here - I don't take that lightly. Initially, my plans were to 'get into' the newsletter business and use my email list to create additional revenue streams, fuel my pillar/micro content creation strategy, and store all my audiences' in case social media came crashing down for whatever reason. But just like life... Instead of sending one, fairly long newsletter-type email each week,
β If you choose to stay on this email list, you can expect a mixed bag of the following:
β If you are into entrepreneurship, one-person business building, self-development, content creation, or you just happen to like me as a person... Then you should stay subscribed. β β β My New Company: ContentJuiceThroughout '23 I was hellbent on the idea of creating a product that I could 'make once, and sell over and over again forever'. I was bloodthirsty for that high-leverage digital product monetization game and that's where the Content Creation Toolbox came from. It's a great product and I will continue to invest in making it better and better. But I quickly realized that I made a rookie mistake... Fact: Selling a product without a semi-big, raving audience is HARD. As I was coming to grips with this reality and deeply studying the content creation niche for small creators and solopreneurs I realized... I spent months quietly researching, developing, and building... A simple, no BS, subscription service that turns your videos into endless content without any extra work.
Once your first project is done, you can submit your next video for 'juicing'. This is just phase one and as the brand grows, we'll scale our services to make sure all creators and one-person business owners have a bank of endless original content at their fingertips. β β Learning, Adapting, Growing.One of the biggest lessons I've learned over the past year is the importance of adapting. I was hesitant to start a newsletter, because the idea of promising the world a new long-form entry every single week was ridiculously intimidating. But I went for it, and am so glad that I did. But the 'Evan of 2022' is different than the 'Evan of right now' and I need to stay true to that. If I don't stay true to who I am becoming and aim to be, then I'd ultimately be doing both you and I a disservice. Change is hard. But change is also exciting! Don't let fear or uncertainty hold you back from doing what you feel is right. No matter what ends up happening, you'll end up becoming a better version of yourself in the process. β p.s. I just recorded a 2024 social content trends and predications video that you'll definitely want to watch. It'll technically be M&M #068. And until I finalize the branding changes, we'll keep using the M&M entry numbering system. |
β How I Can Help You β 2. π§ Content Juice - Subscriptionββ 3. π 1:1 Content Success Callβ β β |
βContent Juice π
Get occasional tips, ideas, and offers on creating better video content for your business or personal brand. Join 200+ subscribers and counting.
Hey Reader,This time last year I was at my lowest.After a freak dirtbike accident, I experienced the worst injury in my life.Which landed me in the hospital for 9 days, a series of painful surgeries, and months on bedrest. I. was. useless. Not to mention, while laying in that hospital bed hardly able to move, my largest paying client at the time dropped me and my services. 85% of my income gone. poof. To make matters worse, my wife Megan and I, after years of hard work to successfully...
Hey Reader,Long time no talk - that's on me, but since you're on my email list I figured I'd share something cool with ya. I had a YouTube video go viral!And by viral I mean it WAYYY outperformed any other video I've ever produced.Take a look at this. π For comparison's sake look how it's performing against my other top videos (if you can call it that haha). And because of the success of this video, we're only more 10 subscribers away from hitting the elusive 1,000 subscriber mark! It's small...
Resolutions.Goals.New Commitments.I can smell the excitement and upcoming failed attempts in the air!It's almost comical how the new year season typically plays out for most.Maybe it's time to play the game with the opposite approach.Have you heard of anti-goals?Here's 3 of mine (click the box below). Evan Shank @the_evanshank I love the idea of anti-goals. Why? Because as humans we are typically more motivated by what WE DONβT WANT to happen. 2023 was a tough year for me - some unexpected...