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Content Juice 🍋

by Evan Shank

Get occasional tips, ideas, and offers on creating better video content for your business or personal brand. Join 200+ subscribers and counting.

Featured Post

Screw Resolutions. Try Anti-Goals Instead.

Resolutions.Goals.New Commitments.I can smell the excitement and upcoming failed attempts in the air!It's almost comical how the new year season typically plays out for most.Maybe it's time to play the game with the opposite approach.Have you heard of anti-goals?Here's 3 of mine (click the box below). Evan Shank @the_evanshank I love the idea of anti-goals. Why? Because as humans we are typically more motivated by what WE DON’T WANT to happen. 2023 was a tough year for me - some unexpected...

5 months ago • 1 min read

Tis the season for the typical question,"You ready for Christmas yet Reader?" And in career-related conversations it's..."How's the 2024 planning coming along?" While I can't help you with your holiday shopping, I CAN make planning your marketing efforts for 2024 more impactful with this video I just dropped.In this video, I break down the stats, trends, and data-backed predictions for 2024 on hot button marketing-related topics: Use of AI in your business Social Media Marketing How companies...

5 months ago • 1 min read

Hey Reader,This is not the typical M&M newsletter email you're used to receiving from me. As we continue to creep closer to the end of 2023 and ring in the new year, I need to fill you in on a few things... Clear communication is paramount to any relationship, and so I'd like to lay out my current thoughts/plans for the future of this email list. TL;DR1. M&M is changing (+ what to expect)2. My Primary focus for '24 is on my new company, ContentJuice3. Encouraging words M&M is Changing I sent...

6 months ago • 4 min read

#067 Tend to Overcomplicate Things?Here's My Take on Why, and How to Simplify it all... I have a natural tendency to overcomplicate things, when I shouldn't. It's easier said than done, but my tendency to overcomplicate pretty much everything that I'm passionate about… …is a real struggle. And the fact is, overcomplicating situations, especially when you're building something new from the ground up can be the absolute worst thing you can do. In my 20+ years of experience as a performing...

6 months ago • 5 min read

#066 The Beginner's Guide to Video Content Creation It’s true. Growing your brand with video is by far the most challenging, and time-consuming way to make content. But it’s not as hard as you may think… If you want to crush the attention-grabbing game and 10x your online presence in a relatively short time span, then you have little choice but to get into the video content creation game. In just the past year I’ve uploaded over 365 videos with a mixture of long-form videos plus tons of...

6 months ago • 7 min read

#065 One Man's Journey: Leaving $44M in Sales to Find Freedom with Matt Barron watch the video version Conversations are just more fun, more entertaining, and more interesting. Here's the next in a lineup of great calls I've been having lately.Introducing my new good buddy Matt Barron. Matt is an incredibly smart family man and a top closer at $44Million+ in tech sales for his 9-5 job. With expertise in sales and technology, Matt is on a mission to jump full-time as a solopreneur - and he's...

7 months ago • 1 min read

#064 When to Eliminate, Automate, or Delegate One of the most misunderstood curses of solopreneurship is the notion that you have to do literally everything in your business forever. The problem is that, unless you want to be stressed out, overworked, face burnout, make less money, have less time with your loved ones, and take longer to hit your goals… You need help. There are 3 ways you can get help: Eliminate Automate Delegate But when is it the right time for you to apply these to your...

7 months ago • 9 min read

#063 Building Your Solo Biz: What ACTUALLY Works with Sulaiman Botha watch the video version The last collab was a smash so I'm gonna start bringing more of them to you.This week I'm giving you behind-the-curtain access to a private conversation I recently had with my buddy Sulaiman Botha. Sulaiman is an incredibly driven young man from South Africa who was stuck in debt at 16 (yikes), and then turned it all around and retired his mom at 17 years old! With expertise in client acquisition and...

7 months ago • 1 min read

#062 Audience Growth Hack:The ONLY thing that’s better than content. Just Stop. It’s Clearly Not Working… Building an audience is a slog. It feels like those really long fight scenes in Gladiator where you’re thinking, “How are they still fighting by this point??” That’s what trying to grow your audience feels like. You’ve probably tried: Email Newsletters Podcasts Youtube Videos Online Networking Events Posting as much content as you can on Social Media And unless you’re among the ‘lucky...

7 months ago • 5 min read

#061 The Secrets of Organic Content, Audience Building, and Running an Agency with Mitch Wilder watch the video version We're doing something a little bit different today. I'm actually repurposing a video call I had recently with my good buddy... Mitch Wilder This guy is a seasoned veteran when it comes to the paid advertising space within marketing. He built and grew an incredibly successful marketing advertising agency working with high-value clients driving over 200M in sales. More...

8 months ago • 2 min read
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